Why they came to us.
4Voices wanted families to hear from people who’d been through the same thing, in their own words. The hard part was making sure the people in front of the camera felt comfortable enough to say what they actually meant.
So a producer spent time with everyone before we filmed anything. By the time we rolled, it was a conversation between people who already knew each other, and that’s what you’re watching.
We made the main piece and a set of short cuts for social from the same shoot, so the team had something for every place they talk to families.
